Are you working with influencers yet?
Do you want to?
I founded the Influencer Institute to educate brands on best practices for running best-in-class influencer campaigns and guide them to success with expertly managed trip hosting.
As a creator (195K followers in the adventure travel/outdoor space), I was tired of getting pitches and going on trips that made no sense for my audience, the season, or budget. Some trips were so poorly managed I genuinely feared for my safety.
Many brands have dabbled in the influencer industry. But just as many don’t know how to work with influencers, where to start, or aren’t doing it right.
The influencer industry is not new yet it still feels like the Wild West. There are no standards in terms of experiences or rates, which means way too much time and planning goes into each individual campaign.
Do you constantly feel like you’re reinventing the wheel? So do we and it’s exhausting. It’s time to establish some consistency and guidelines that create a foundation for success for both parties.
From logistics and itineraries to contract negotiations and deliverables, the Influencer Institute is here to shed some light on the ever-allusive influencer market and be your strategic campaign partner for success.
Are you ready to maximize your potential and start making influencer marketing work for you?
We’ll share exactly what it takes to run a successful influencer campaign, how to coordinate an amazing trip and the do’s and don’ts of working with social media personalities.
Looking for white glove campaign management services or trip hosting?
I’m the right partner for you because not only do I bring the perspective of a creator but I speak their language fluently. I know how to build authentic relationships and trust, which translates directly into maximizing your investment. My approach ensures campaigns resonate, connect, and ultimately deliver measurable results. Unlike many in the industry, I don’t rely on cookie cutter networks or automated platforms. Every connection I make is genuine and personal, every collaboration organic, and every campaign is tailored to that client’s goals and objectives.
Throw everything you think you know about influencer marketing out the window because this is the no holds barred honest truth from both sides of the industry.
